Archive for January 7th, 2009

Medical Marketing and Media - Crestor market share hit by damning AHA article

Wednesday, January 7th, 2009

ASTRAZENECA’S cholesterol-lowering drug Crestor lost U.S. market share following the recent publication of a negative report in the American Heart Association journal Circulation.
Crestor’s U.S. new prescription market share fell to 6.1 percent from 6.6 percent in the week ending May 27, and to 5.8 percent the following week, London-…