Archive for November 5th, 2008

Medical Marketing and Media - Saatchi takes on Crestor journal work

Wednesday, November 5th, 2008

ASTRAZENECA has consolidated the advertising business for Crestor, moving professional advertising for the brand from WPP’s Grey Healthcare Group to Publicis’ Saatchi & Saatchi Healthcare Advertising following a competitive pitch.
The New York agency’s consumer advertising sibling, Saatchi & Saatchi Consumer Healthcare…